Selling houses? You need people to know you exist! Finding new clients (leads) is super important in real estate. But it’s tough with so many other realtors out there. How do you get noticed? One helpful tool is called ClickFunnels. Think of ClickFunnels like a map that guides people interested in buying or selling a house straight to you. It creates simple online paths (called sales funnels) that automatically show potential clients what you offer. These paths help them learn about you, trust you, and eventually contact you.
The great thing is that ClickFunnels is easy to use, even if you’re not a computer whiz. This blog post will show you 5 simple ways to use ClickFunnels to get more real estate leads. These strategies will help you find more buyers and sellers so you always have people to work with. Let’s get started!
What is ClickFunnels? (In Simple Words)
Imagine you’re giving directions to someone trying to find your office. You wouldn’t just tell them the address and leave it at that. You’d probably give them step-by-step instructions. ClickFunnels does something similar online. It helps you create simple online paths, called “sales funnels,” that guide people through a series of steps, eventually leading them to contact you.
These funnels are made up of simple web pages that are designed to do specific things, like:
- Capture contact information: Getting someone’s name, email address, and phone number.
- Showcase your services: Explaining what you do and why you’re the best choice.
- Build trust: Sharing testimonials and success stories.
- Schedule appointments: Making it easy for people to book a meeting with you.
What is Real Estate Lead Generation?
Finding people who want to buy or sell a house is called “real estate lead generation.” It’s like finding new customers for your business. It’s about getting their contact information so you can talk to them.
Many real estate agents are good at selling, but they sometimes forget how important it is to keep finding new people to sell to. They know how to help someone buy or sell a house once they’ve met them, but what happens when they run out of people to talk to?
This guide will show you how to find those new people (leads). First, we’ll talk about creating a simple system (a “sales funnel”) that works even when you’re not working. Then, we’ll show you different ways to get people to use that system and contact you.
5 ClickFunnels Strategies to Get More Real Estate Leads
Here are 5 simple ways to use ClickFunnels to get more real estate leads:
1. Create an Irresistible Lead Magnet
A lead magnet is something valuable that you offer for free in exchange for someone’s contact information. In the world of real estate, lead magnets can be game-changers when it comes to capturing new leads. The key is offering something that people actually want, something useful and something that gets them to give you their email address or phone number.
How to Use This ClickFunnels Strategy:
- Real Estate Market Reports: People are always curious about the local market. Create a free downloadable market report with the latest trends, average home prices, or the best neighborhoods for investment.
- Home Buyer’s Guide: First-time buyers often have a lot of questions. Offer a free guide that walks them through the home-buying process from start to finish.
- Checklist for Selling Your Home: Sellers need help too! Offer a home-selling checklist that outlines everything they need to do to sell quickly and for the best price.
Once you’ve created your lead magnet, set it up in ClickFunnels. With a simple landing page, you can offer this valuable resource and have visitors enter their information to access it. This helps you capture leads that are interested in what you have to offer.
Pro Tip: After they download your lead magnet, email them thanking them, giving them more tips, and leading them further down your sales funnel!
2. Design a High-Converting Landing Page
A landing page is the first page that potential leads see when they click on your ad or link. If this page isn’t attractive and persuasive, you’ll lose them immediately. Thankfully, ClickFunnels makes it easy to create beautiful, high-converting landing pages that grab attention and keep visitors interested.
How to Do It:
- Clear Headline: Your headline should immediately tell visitors what they will gain by staying on the page. For example, “Discover the Best Neighborhoods to Buy Your First Home” or “Get a Free Home Evaluation Today.”
- Simple Form: Keep your forms short and sweet. Ask for just the basics: name, email, and phone number (if necessary). The fewer fields you have, the more likely people are to complete the form.
- Bold Call-to-Action (CTA): Your call-to-action button should stand out and tell visitors exactly what you want them to do. Phrases like “Get Your Free Guide Now” or “Book a Free Consultation” work well. Make it big, bold, and easy to find.
- Trust-Building Elements: Add testimonials, reviews, or logos of companies you’ve worked with to establish trust. This reassures potential leads that you’re credible and experienced.
Using ClickFunnels, you can easily drag and drop elements to create a landing page that looks professional and converts visitors into leads. The goal is to make it as simple as possible for someone to give you their contact details and move forward in the process.
Pro Tip: Don’t forget to make your page mobile-friendly! Many people will be browsing on their phones, so ensure your page looks great on all devices.
3. Set Up an Automated Email Follow-Up Sequence
Once you have leads entering your funnel, the next step is to nurture them through follow-up emails. ClickFunnels makes it super easy to create automated email sequences that keep your leads engaged over time. These emails should be helpful, informative, and designed to move people further down the sales path.
How to Do It:
- Personalized Welcome Email: As soon as someone enters your funnel, send them a friendly welcome email. Thank them for downloading your guide, signing up for your newsletter, or showing interest in your services. Include something valuable right away, like an extra tip or a link to an insightful article.
- Drip Email Sequence: Set up a series of emails that go out over the course of several days or weeks. For example, a home buyer’s email sequence might start with tips on saving for a down payment, followed by advice on choosing the right property, and then how to make an offer.
- Call to Action: Each email should have a clear call to action (CTA). Ask your leads to schedule a consultation, check out your listings, or take a look at new properties you’ve posted. Don’t leave them hanging with no direction.
Automating this process means you can stay in touch with your leads without lifting a finger. This is key to turning cold leads into warm prospects who will eventually convert into paying clients.
Pro Tip: Keep your emails short and to the point. People are busy, so focus on offering value in every email.
4. Use Webinars and Online Workshops to Engage Leads
One of the best ways to increase your leads is by offering online webinars or virtual workshops. These can effectively build trust and educate potential clients about the real estate market. Plus, ClickFunnels allows you to set up automated webinars that can run while you sleep.
How to Do It:
- Choose a Relevant Topic: Pick a topic that your leads will be interested in, such as “How to Buy Your First Home” or “The Secrets to Selling Your Home Quickly.” Make sure it’s something that speaks directly to their needs or pain points.
- Create a Registration Page: Use ClickFunnels to create a landing page where people can register for the webinar. Make sure to add a strong CTA (like “Save Your Spot Now!”) and a countdown timer to create urgency.
- Follow-Up Before and After the Webinar: Send reminder emails to registrants leading up to the event, and send a thank-you email after the webinar with additional resources or a CTA to schedule a consultation.
Webinars allow you to engage with potential leads in real-time, answer their questions, and build rapport. By using ClickFunnels, you can automate much of the process, so you’re able to scale up without sacrificing quality.
Pro Tip: After the webinar, offer a special discount or bonus for attendees who schedule a consultation with you. This encourages people to take action right away.
5. Use Retargeting Ads to Bring Back Interested Leads
Not everyone who visits your funnel will convert on the first visit. Some people will drop off after landing on your page, others will forget about you, and some might need a little extra push. That’s where retargeting ads come in.
How to Do It:
- Set Up Retargeting Ads: With ClickFunnels, you can set up retargeting ads that target people who’ve visited your funnel but didn’t take action. These ads follow them around on other websites, reminding them of your services and encouraging them to come back.
- Use Facebook and Google Ads: ClickFunnels integrates with Facebook and Google Ads, making it easy to create targeted campaigns. You can retarget visitors based on actions they’ve taken on your site, like viewing a property or signing up for your lead magnet.
- Craft Engaging Ad Copy: When creating your retargeting ads, make sure your copy speaks directly to the visitor’s needs. For example, “Still looking for your dream home? Let’s talk!” or “Don’t miss out. Schedule a consultation today!”
Retargeting ads are a powerful way to bring people back into your funnel and convert them into leads. With ClickFunnels, you can automate and track this process, ensuring that no lead is left behind.
Pro Tip: Make sure your retargeting ads are personalized and not too “pushy.” You want to remind leads of what they’ve already shown interest in without overwhelming them.
Final Words: Supercharge Your Real Estate Leads with Click Funnels
Now you know five easy ways to use ClickFunnels to get more real estate clients! It’s time to put these ideas into action. From offering free guides to sending automatic emails, ClickFunnels can help you find, connect with, and turn leads into happy clients. The most important thing is to give people something valuable at each step. Be consistent, talk to your leads, and let ClickFunnels automate as much as possible. Soon, you’ll have a steady flow of people ready to work with you.
For any business in 2025, using the right tools to find new customers is key to growing. Using data and new technologies, these tools help you find better leads faster. Whether you use CRM software, email marketing, social media tools, or AI, choose tools that match your business goals and how you talk to your customers.
The best lead generation tools help your business succeed in the long run and help you sell more. Need help finding new customers? MyVirtualTalent can help with marketing and lead generation. Get in touch with us!
Looking for fresh content?
Get articles and insights from our weekly newsletter.
Recent Posts
Reduce Your Marketing Spend By 70% And Grow Your Revenue Organically 10X Faster!
Get a Free Quote Today!