GoHighLevel Pricing Plans 2025: Which One is Right for You?

When it comes to running a successful agency, the right tools can make all the difference. GoHighLevel has become the go-to all-in-one platform for marketing agencies looking to scale their operations, streamline workflows, and deliver powerful results for their clients.

But with three different pricing plans in 2025, how do you decide which one is ideal for your agency? Understanding the nuances of each plan can help you make a smarter investment, maximize ROI, and pick the perfect fit for your business needs.

This blog will guide you through GoHighLevel’s pricing in 2025, comparing the features of each plan and offering tips to help you get the most value out of your subscription. Whether you’re just starting or scaling rapidly, this guide makes choosing the right GoHighLevel plan simple.

Overview of GoHighLevel Pricing Plans for 2025

GoHighLevel is an all-in-one platform that helps businesses with CRM, marketing automation, and client management. In 2025, it offers three pricing plans based on business size and needs.

Agency Starter Plan – $97/month

This plan is ideal for solo entrepreneurs and small agencies. It comes with features necessary for client management and marketing campaigns. If you are just starting, this is a good option.

Agency Unlimited Plan – $297/month

This plan fits spending agencies the most. You obtain limitless client accounts as well as branded accounts which helps in business expansion. This plan is best for agencies that are growing.

Agency Pro Plan – $497/month

This plan is tailored for huge agencies having requirements of advanced tools, API access, and white label solutions. This also aids in rebilling which makes it easier for the agency to earn more.

Plans differ in pricing and tools to cater to different business profiles and objectives. The right one for you will depend on your goals and expected growth.

Breakdown of Features by Plan

Agency Starter Plan ($97/month)

The Starter Plan is for individual agents or small teams. It provides all the features necessary to handle client relationships as well as marketing campaigns – all from a single platform.

Main Features Highlights:

• You get access to the all-in-one marketing platform
• CRM and pipeline management tools to assist in managing leads and closing sales
• Basic integrations for email and SMS communication

Sample Use Case:

Let’s assume you run a small agency and have five clients. You can, with the Agency Starter Plan, manage your leads, clients, email campaigns, and even client performance in one platform. This helps those who are new to these tools save money and transform their workflows without complication.

Agency Unlimited Plan ($297/month)

Growing agencies are best suited with the Unlimited Plan. With this subscription tier, new possibilities are made accessible with limitless customizable accounts, putting an agency’s branding first and allowing for the effortless management of more clients.

Includes Exclusive Features Such as:

• Unlimited client accounts for agency expansion.
• Branding customization for emails, funnels and any other client engagements.
• More complex automation software to deal with monotonous work.

Additional Help for Scaling Teams:

The Unlimited Plan is incredibly helpful for agencies with a large workload volume as it removes restrictions on the total number of accounts, clients, and leads that an agency can manage at a time. Also, automation tools enable maximum productivity as they eliminate overwhelming hectic work and assist the team in focusing on more important strategic tasks.

Agency Pro Plan ($497/month)

The most advanced plan available for bigger agencies or those that require a higher degree of precision customization. This enables full API access, white-label branding, and rebilling features which aid agencies in scaling and driving up their profits.

Standout Features Include:

• API Access – Integrate GoHighLevel with other tools and create custom integrations
• White-label Branding – Provide a truly branded experience to your clients.
• Built-in Remittance – Service offerings that enable users to monetize on offering text messages and phone minutes

Why GoHighLevel Pro Plan?

For those who wish to exert complete control over automation, branding, and revenue generation, this is the most ideal plan. In addition, it also helps agencies modify their existing workflows, implement new tools, and create new sources of income.

API Access in GoHighLevel Plans

The GoHighLevel Pro Plan is the only subscription that allows for API Access. This provides agencies with an opportunity to connect GoHighLevel with other applications, making workflows smoother and more automated.

Why is API Access Important?

• Build integrations for GoHighLevel with your custom tools.
• Minimize effort with task automation.
• Keep data integrity and consistency across applications.

Example Use Case:

Consider your agency has a proprietary data analytics application for tracking the data related to your clients. With GoHighLevel API Access, you can set it up with the CRM system, and all client details are updated automatically, freeing up time for you.

API access is a blessing in disguise for data-driven agencies as it improves automation processes by removing obstructions.

Rebilling Capabilities Across Plans

Rebilling allows you to charge your clients for texting and phone calls. GoHighLevel features it in both its Pro Plan and Unlimited Plan. Just like everything else, GoHighLeave integrates billing in a very unique way, using an example to express the core meaning behind the integration. The example so provided does really expose their voice.

Key Differences in Rebilling Features:

• Unlimited Plan: Enhanced rebilling options, making life easier when reselling services to clients.
• Pro Plan: Enhanced rebilling White label capabilities. The ability to manage services at scale.

Profit Example:

Assuming that parlors pay your agency to text for as low as a penny, realizes them making upwards of 3 cents after the word is transmitted. These sorts of services that are resold for services such as these can and will lead to immense profit.

Which Plan Is Right for You?

Now that you’ve seen the features of each GoHighLevel plan, here’s how to choose the one that suits your agency:

• Agency Starter Plan ($97/month): Perfect for small agencies managing a few clients and focusing on keeping costs low.
• Agency Unlimited Plan ($297/month): Ideal for mid-sized agencies ready to scale, with no limits on clients or accounts.
• Agency Pro Plan ($497/month): Best for larger agencies with technical needs, offering API access, white-label tools, and monetization through rebilling.

Consider factors such as the number of clients, your technical expertise, and the importance of customization when making your decision.

Tips for Maximizing ROI with Your GoHighLevel Plan

No matter which plan you choose, you can boost ROI with these strategies:

• Leverage automation features to save time and improve efficiency.
• Use data analytics and insights to optimize client campaigns.
• Explore rebilling opportunities to generate additional income.
• Invest time in learning the platform’s full potential to maximize its value.

Final Thoughts: Take Your Agency to the Next Level

GoHighLevel is not just a business tool; it’s a complete solution that can help you grow, automate, and scale your agency. Choosing the right GoHighLevel pricing plan lets you save time, improve workflows, and increase profits.

Whether you are just starting out, scaling, or managing a large agency, there is a GoHighLevel plan that fits your needs. The right plan will help you stay organized, automate tasks, and serve more clients efficiently.

💡 Want to get even more out of GoHighLevel? Hire a GoHighLevel Virtual Assistant from MyVirtualTalent! Our VAs are trained in CRM management, workflow automation, sales funnel creation, and more helping you focus on growing your business while we handle the rest.

🚀 Don’t wait! Take the next step by exploring GoHighLevel’s free trial today and watch your business reach new heights!

FAQs About GoHighLevel Pricing Plans

Can I use GoHighLevel if I am a solo entrepreneur?

Yes! The Starter Plan ($97/month) is perfect for solo business owners and small teams who need CRM and automation to manage their clients.

How does GoHighLevel help agencies scale?

GoHighLevel provides automation, lead tracking, sales funnels, and client management tools that help agencies save time, stay organized, and grow faster.

Can I integrate third-party tools with GoHighLevel?

Yes! The Pro Plan ($497/month) offers API access so you can connect Zapier, Make, Pabbly, and other tools to customize your workflows.

How can a GoHighLevel Virtual Assistant help my business?

A GoHighLevel VA from MyVirtualTalent can set up automations, manage clients, build funnels, and handle CRM tasks helping you focus on growing your agency! 🚀